Tick Tock tea - still harvested and ‘cured’ by hand today
Bruce Ginsberg, grandson of the founder, on a tea buying expedition in China
SPECIAL QUALITIES
Naturally caffeine free, high in antioxidants and low in tannin, rooibos (or redbush) tea has long been celebrated for its remarkable health benefits.
Because it’s naturally caffeine free, it can be enjoyed at any time of day and is suitable for the whole family. It even makes an ideal drink at bedtime.
Rooibos tea also contains AHA—alpha hydroxy acid – which helps maintain healthy skin.
Yet you can enjoy it in just the same way as a normal tea and, as it’s low in tannin, it won’t stew in the pot and is less bitter than a conventional black tea. Enjoy it with milk, sugar, lemon or on its own. In summer, it’s delicious iced with a sprig of mint.
Unique Provenance
The pure air and distinctive Mediterranean
microclimate of the Cedarberg contribute
to Tick Tock’s extraordinary character.
The rooibos plant grows only in the remote, rugged Cedarberg Mountains of South Africa. The pure air and distinctive Mediterranean microclimate contribute to Tick Tock’s extraordinary character.
The tea is still harvested and cured by hand, the way it was in Benjamin Ginsberg’s day - because that’s the best way to make the most of its unique taste.
The process takes place in the open air, requiring great skill to know when the cure is at its peak. One sign is that it begins to give off a delicious sweet aroma that attracts wild bees.